PONSONBY-AUCKLAND
Lululemon have announced a new gluten free apparel range, available in stores this coming Spring.
The company says that due to ongoing market insights from the last five years, developing the range was a “no brainer” and “long overdue” according to CEO Peter Red.
According to consumer surveys’ gluten has consistently topped the list of most feared things by Aucklanders, followed closely by Covid and burpees.
The new “exclusive” range retails for approximately 20% more than the current non-gluten range.
The company does concede that, to date their products have never actually contained gluten, though this fact has never held commercial cultural value until recently.
Pre-orders have already sold out and the 2023 supply is currently being re-forecast to cater for unanticipated demand.